5 WAYS BRANDS CAN USE YOUTUBE TO BUILD THEIR COMMUNITY

| STRATEGY |

For several years, Youtube has been massively used for its genius search engine allowing billions of active users to watch and upload videos. It appeals to the interests of all different types of viewers and a diverse wide range of audiences. Youtube not only allows users to comment, share, and like videos but allows people to create content while being visually creative!

Building your brand and creating popular content for your page will help entice viewers by following these 5 Steps On How Your Brand Can Use Youtube to Build Your Community.

1. Creating and Optimizing Your Youtube Channel

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2. Knowing Your Audience (Analytics & Quantitative Insights)

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Learn your Subscriber Demographics

Your YouTube channel for business gives you access to the Analytics tab, which contains a ton of stats related to your channel. Look here for quantitative insights on your channel and your audience’s behavior, including your view counts, average watch time, revenues generated, and interaction rate across videos.

3. Hashtag You Video Description

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Pick a small number of hyper-relevant hashtags rather than an exhaustive list. If you use more than 15 hashtags, hashtags on that video will be ignored so be selective!

4. Quality & Content

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Your brands content must be of quality and clarity if you want incoming traffic within your site, brand, or channel. Your consistency of High-Quality content has the impression of creating positive experiences and potential customers come back for more! Consistency is Key!

5. Youtube Advertising

Building your own Audience

With YouTube advertising, the key is to produce relevant, engaging content that makes viewers forget they’re watching an ad. Generally, that means keeping things short, entertaining, and hyper-targeted.

  • Video Marketing

  • Keyword-rich Bio

  • Links to your website and Social media pages

  • Bumper ads (six second video ads playing at the beginning or end of video)

Appreciate

Credits:

Created with images by TeroVesalainen - "thought idea innovation" • StartupStockPhotos - "student typing keyboard" • Stem List - "untitled image" • geralt - "human google polaroid" • S O C I A L . C U T - "untitled image" • rawpixel - "ad advertising brand"

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Brittney Bogues